Denny's to debut menu inspired by 'The Hobbit' with promotion tie-in to the film based on J.R.R. Tolkien fantasy book

Denny’s is hoping one onion ring will rule them all.

The chain eatery is hoping to lure Tolkien fans from their respective shires and enjoy their Middle Earth-themed menu, a promotional tie-in with the upcoming film of “The Hobbit.”

After all, fans of the fantasy series know that Hobbits enjoy eating their first meal of the day twice.

Denny’s which prides itself on serving food 24 hours a day aims to serve fans whatever meal they desire, whether its second breakfast, elevensies, luncheon, afternoon tea, dinner or supper.

VIMEO

Fans of Middle Earth enjoy 'second breakfast' in upcoming Denny's TV spot.

 

Denny's

The Gandalf Gobble

“We just felt with the two breakfasts that whole notion of comfort eating and comfort food" were a fit for Denny's,” Frances Allen, CMO at the restaurant chain told Ad Age.

Television ads will start airing on Nov. 12, about three weeks before the film opens on Dec. 4.

Starting on Nov. 6, customers can enjoy eleven plates and sides, including “Shire Sausage,” Gandalf’s Gobble Melt,” “Hobbit Hole Breakfast” and something called a “Build Your Own Hobbit Slam.”

Along with their “Frodo’s Pot Roast Skillet,” patrons will receive collectible cards and offer QR codes on placemats that will provide customers with additional "Hobbit"-related content.

The menu will be available through early January.

Denny's

Denny's Hobbit Menu

While Denny's may claim to be where Middle Earth denizens eat, Air New Zealand claims to be Bilbo's choice of airline.

Since all the films in the series were shot there, the country feels it has some bragging rights too.

“New Zealand is clearly established as the home of Middle Earth," Air New Zealand chief  Mike Tod told CNNGo.

One plane will promote "The Hobbit: An Unexpected Journey" and another will advertise for "The Hobbit: There and Back Again."  

Fliers will be treated to Middle Earth-themed in-flight safety videos and a flight crew dressed in full "Hobbit" regalia.

Source : nydailynews[dot]com

Frankenweenie: Martin Landau on Tim Burton Brilliance Related Posts No Comments

Martin Landau visited with Movie Fanatic at the happiest place on Earth, Disneyland, and it could not have been more fitting. Landau has worked with director Tim Burton three times now, with his work on Ed Wood earning the actor an Oscar, and now he’s back with Burton on Frankenweenie. We cannot decide who’s happier, the tens of thousands parading through the park’s gates, or Landau discussing his affection for his helmer.

“He’s a friend and I love him,” Landau said in our exclusive interview.

Whether working with Burton on Sleepy Hallow, Ed Wood or now Frankenweenie, Landau noticed the same working landscape with Burton. “He creates a playground. Good directors do that and they don’t direct a lot. They hire the right people that can play the part. They open the door and let you play. All an audience wants to believe is what’s going on up there is happening for the first time ever,” Landau said.
 
The actor has also noticed that the director only works with top-rate actors. That’s probably why the helmer almost has his own repertory group with people like him, Johnny Depp, Winona Ryder, Catherine O’Hara and Martin Short.

“You don’t want to see the rehearsals or the slickness. It should be unpredictable.”

Another perk of joining the Frankenweenie cast was his utter adoration for his character, the science teacher Mr. Rzykruski. “I love this character,” he said and smiled broadly.

“He can’t lie. He’s totally undiplomatic. I had a vision of him, every school he teaches in, he’s probably fired after two months. And he’s a great teacher,” Landau added.

One of our favorite scenes is when an auditorium full of parents are questioning Mr. Rzykruski because of his science teachings. They feel threatened by it and he simply responds to the inquisition by calling everyone idiots. “That scene perfectly exemplifies my character. Everything’s questioned, by people who shouldn’t question it because they don’t know anything. You don’t tell your students’ parents that you’re stupid and expect to hold that job!”

The science teacher inspires the main character in Frankenweenie, Victor Frankenstein, and thus drives the story. Victor adores his pup Sparky (ironic name in hindsight). When he unexpectedly dies, the boy summons lessons he’s learned from Mr. Rzykruski and brings the dog back to life. 

“There’s something sweet, sad and awful about this guy,” Landau said. “In Victor, he sees himself as a kid. He’s a catalyst for the movie actually.”

His character has a mysterious accent that Landau had to craft on his own. “The fun part of it for me was when I got the script it said he was European. But then it told me what he wasn’t. He’s not Slovakian. He’s not Hungarian. He’s not German. He’s not Russian. He’s European. So what Tim wanted was a generic European sound as opposed to Ed Wood, where I was Hungarian. I made up that he’s from the fictional Slobovia,” he said and laughed.

“Slobovia’s where the Slobs come from!”

In the end, our conversation returns to directors, of which Landau feels Burton -- when all is said and done -- will sit amongst the greats. After all, Landau knows, as he has been directed by Alfred Hitchcock, Francis Ford Coppola, Woody Allen and George Stevens. 

“I think Tim’s moving there now. The thing about Tim is he’s an A-list director who’s allowed to make movies that interest him. There’s no one else like that,” Landau said.

“Tim… it’s almost a miracle if you think about it because he only makes films that were his predilections. You could offer him billions of dollars, and he’d say, ‘I don’t like that.’ That’s awfully refreshing. You ruin a take by laughing out loud. In Ed Wood, there were four in a row when I did the thing about (Boris) Karloff. There was laughter and the sound man had to stop it. ‘Someone’s laughing,’ the sound man said. And it was Tim!”

Burton and Landau both began their careers as cartoonist. “He’s a kindred spirit. There’s a kinesthetic kind of connection. It’s creative as hell.”

Source : moviefanatic[dot]com

Movie News Wes Bentley and Brit Marling Join The Green Blade Rises ADD COMMENTS

Wes Bentley ( The Hunger Games) and Brit Marling ( Another Earth) have been cast in The Green Blade Rises, an upcoming feature film about Abraham Lincoln's formative years. They join Diane Kruger ( Inglourious Basterds) and Jason Clarke ( Public Enemies), who play Lincoln's step-mother and father. Bentley will play the future President's first teacher and Marling will play Nancy, his biological mother who withstood the challenges of pioneer life.

The Green Blade Rises tells the untold story of the youth of America's greatest hero. It chronicles the hardships that shaped him, including abandonment by his father in the harsh winter wilderness, the tragedy that marked him forever and the two women who guided him to immortality, putting him on the path to becoming one of the most influential Presidents in United States history.

The Green Blade Rises is the directorial debut of AJ Edwards, who also wrote the original screenplay, and is produced by Terrence Malick ( The Tree Of Life), Nicolas Gonda ( The Tree Of Life) and Charley Beil ( To The Wonder) with Joseph Krigsfeld, Jason Krigsfeld and Suzanne Deal Booth as executive producers and Jake DeVito is co-producer. AJ Edwards has worked with Terrence Malick on three of his films including To The Wonder, The Tree Of Life and The New World. He got his start as an editorial intern on Malick's The New World and served as the editor on To The Wonder.

Margery Simkin ( Avatar) is the Casting Director and the Production Designer is Caroline Hanania ( Serendipity). Hank Corwin ( The Tree Of Life) is the film's Editor. Christopher Tandon ( Kill Bill) is the Art Director and Lisa Tomczeszyn ( X-Men: The Last Stand) serves as the Costume Designer. The music in The Green Blade Rises is composed by Zbigniew Preisner ( The Secret Garden).

The Green Blade Rises is being produced in association with Brothers K.

(Photo Credit: FayesVision / Ivan Nikolov / WENN.com)


Source : comingsoon[dot]net